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Channel: Megan Totka, Author at Small Business Trends
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9 Tools You Need to Manage Your Business Remotely

When you set up your home office and have the ability to work remotely, there is one thing that tends to happen: you must identify the technology and equipment that will be used on a daily basis. This...

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How to Improve Security in the Workplace

In today’s world you business may face active shooter situations, intruders, armed criminals or disgruntled employees. These all represent, unfortunately, real threats to workplace security at...

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How to Get Paid Faster in your Small Business

As a business owner, you know how crucial it is to your business to be paid on a timely basis. The better your business accepts today’s technology, the faster you’ll receive payment. A staggering 30...

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How to Combat 4 Small Business Worst-Case Scenarios

Threats to the health and continued operation of your small business can come from every corner: Your employees, Your government, Outside human forces (hackers), and Outside natural forces (Mother...

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6 Simple Rules and Tips for Visual Storytelling in Marketing

The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the...

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Now is the Time to Consider Pivoting Your Business Strategy

Small business owners across the country and around the world are modifying their business plans and pivoting on the fly in a desperate attempt to scratch out some revenue. I’m sure that we’re all...

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3 Solid Reasons You Need a Unique Business Name

Naming your business is one of the most important aspects of the branding exercise. It requires excellent foresight. Decide how to reach your target audience. And ensure you captivate them. There are...

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How to Choose the Right Advertising and Marketing Channels

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle...

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Making These 4 Email Marketing Mistakes Will Keep You From Success

When I started learning about Internet marketing many years ago, the first thing that I heard over and over again was “the money is in your list.” This wisdom still holds true today, despite the...

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Top 5 Customer Satisfaction Metrics to Effectively Gauge Client Happiness

Do you think your business is leaving your customers satisfied? Which customer satisfaction metrics should you track? Does your customer service accurately represent your brand? Are your interactions...

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5 Things that Make Your WordPress Site Run Slow and How to Fix Them

A slow loading website can hurt your small business by turning away visitors who expect fast load times and smooth online experiences, and harming your reputation. If your site runs slow and you’re...

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8 Important Steps to Set up Your Small Business Payroll Solution

It doesn’t matter how many employees you have. It’s essential to set up a payroll system that streamlines your ability to stay on top of your responsibility as an employer. In addition, it saves time...

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5 Things You Need For Your Small Business Infrastructure

When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find...

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4 Mobile Marketing Trends to Focus on in 2017

As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated...

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6 Steps Towards Starting a Business

Most people merely think of launching a business and chicken out. There are too many details to figure out; so most entrepreneurs stop early in the process because they believe they don’t have the...

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5 Ways Robots Are Changing the World – Including Your Business

In today’s world, robots serve people as first-responders, companions and problem-solvers. And you find them in various places from the operating table to the bottom of the ocean to the living room...

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